Community-Based Social Marketing & Overcoming Barriers in Tree Care

TreePeople and Koreatown Youth and Community Center (KYCC) presented about how they used the Community-Based Social Marketing approach to engage an environmental justice community in southeast Los Angeles County to water and care for newly-planted street trees. Common Vision will comment on social justice and communications aspects of this work.
Presenters will include: Edith de Guzman, Director of Research at TreePeople; Rachel Malarich, Environmental Services Manager at KYCC; and Common Vision’s Michael Flynn, Executive Director & Ray Stubblefield-Tave, Program Director.